Marketing strategies play an important role in achieving your business objectives. They cover the key areas relating to how your brand or business is positioned with your target audience, establishing and maintaining your brand, what products and/or services you offer, the prices you charge, how your customers can view and buy your products and of course selling your products.
Non Stop Adz can assist your business in the development and implementation of the following strategies based on your business objectives and specific requirements.
Sales Lead Generation, Customer Acquisition Programs, Customer Referral Programs, Customer Loyalty Programs, Customer Retention Programs, Email Marketing, Direct Marketing Campaigns, Sales Incentive Programs, Sales Channel Marketing, Online Marketing, Sales Promotions, Branding, Developing a USP, Marketing Audits, Marketing Plans, Market Research, Product Launches, Sales Training, Event Marketing, Strategic Alliance
Without sales leads your business will slowly die from a lack of sales. At Non Stop Adz our expertise enables us to work closely with your business to develop a lead generation strategy to increase your sales. Based on your specific business requirements, a strategy will be tailored to fit and if you choose, we'll also take responsibility for implementing the strategy.
To find our how Non Stop Adz can help your business or to request more information, contact us here.
Online refers to the internet which offers the greatest opportunity to grow your business. Developing an online strategy involves looking closely at your business needs and requirements and tailoring a solution to meet these. In many cases this will involve a website to show and tell your business and its products and services. It may also involve selling products online through an ecommerce website.
The first step is to agree what the business objectives are before a strategy can be developed, costed and implemented.
Creating a brand for your business is a powerful way of building your business in the long term. A brand strategy involves identifying the key attributes that make you different from competitiors and which you want your customers to associate with when they make a purchase from you.
The exprienced marketing consultants at Non Stop Adz will work closely with you throughout the process of developing and implementing a brand strategy.
All successful businesses have a USP or unique selling proposition. This differentiates them from the competition and enables them to develop a strong marketing message aimed at their target market.
The experienced marketing consultants at Non Stop Adz will work closely with you to identify and promote a USP to help build sales and expand awareness for your business.
This strategy involves one of experienced marketing consultants examining your business from a marketing perspective to identify exactly what marketing is currently being done and how effective it is. Recommendations are then provided in writing along with a strategy detailing what needs to be done going forward.
Every business should have a marketing plan that sets out the objectives the business wants to achieve and the marketing strategies that will help achieve them. These strategies are broken down into detailed actions including the specific marketing activities to be adopted, when and how they will be implemented and how much they will cost.
The marketing plan usually covers a 12 month period and provides details of four key areas including; products, pricing, advertising and promotion, and distribution or sales channels. After gaining a thorough understanding of your business, our experienced marketing consultants will prepare a written marketing plan recommending a series of strategies that are designed to achieve your business objectives.
Email marketing is the latest marketing tool for cost effectively communicating with customers and prospects. With the high penetration of PCs and internet access into homes all over Australia and the popularity of email for staying in touch quickly and easily, email marketing should be a key part of your marketing plan.
Email marketing is easy to setup. All you need is a database of customers with an email address, an attractive offer and a punchy email message with a call to action. The technology provides all sorts of analysis including emails delivered, emails opened, emails responded to, cost per click through, cost per sale and also allows recipients to unsubscribe from your mailing list.
Every business has at least one channel to market to reach customers and make sales. Supporting this channel to maintain and increase sales requires a strategy. The strategy will depend on the sales channel but usually involves product, price and promotion.
Direct marketing traditionally involves personalised direct mail and telemarketing to communicate on a one to one basis with your customer or prospect. Like email marketing, direct marketing uses a database of customers or potential customers, an offer to encourage a positive response and a letter or script explaining what the communication is with a call to action.
Market research is a key part of any marketing plan that allows you to obtain feedback from the marketplace on a range of topics. The most common items researched include products not selling to expectations, testing a new advertising campaign, testing a new product, gauging interest in certain product features or price points, brand perception.
Your most valuable customers are those who stay with you and continue to purchase from you. Identifying the top 20% of customers, making them feel special and rewarding them for remaining loyal pays dividends. It is more difficult and more expensive to find a new customer than it is to keep an existing customer. Effective loyalty programs don't have to be complex or expensive to run. It all depends on what business you are in, the number of customers you have, the value of each purchase and the frequency of that purchase.
This strategy is all about retaining customers once you have acquired them. The main focus of a customer retention program is overcoming any reasons that your customers have for leaving you for a competitor. The reason for leaving may incude poor service, rude staff, over charging, faulty products, expectations not being met, pushy sales people, etc.. Knowing the reason allows you to take action to reduce further customer losses.
There is another side to customer retention programs and that is to win back lost customers. You know who they are and why they left so you can develop an offer that works as an incentive to bring them back.
One of the easiest and most cost effective ways to attract new customers is to reward your existing customers who refer their friends and colleagues to you. A customer referral program leverages your satisfied customers who are usually happy yo tell a friend, work mate or family member about your business. Offering an incentive to refer somebody is easy to do and you only have to pay when you get the referral ie after the sale is made. This prgram works best when you offer an incentive to the person referring and to the person being referred.
Preparing to launch a new product can be time consuming especially if you have to keep running the business. Successful product launches require planning and execution to maximise the sales opportunities. Depending on the product, you may need a marketing plan that details the four P's of marketing (product, price, promotion and place).
Training your sale people is important if they are to maximise the sales opportunities. They need to know and understand the product features and benefits, product specifications, applications and prices, They also need to know how to sell the product, to overcome objections and to ask for the order. As the business owner, you can't afford to leave this to chance since your business depends on sales for survival.
Are you planning a special event such as a product launch, a golf day, or perhaps the opening of a new business?, To make the event successful you will need to plan ahead. Every event offers a marketing opportunity and to take advantage of this you'll want to maximise your business exposure. There are many different ways of going about this which depend of course on your budget.
A strategic alliance may help you to take your business to a new level without the need for a large investment. Finding the right business that can offer synergies that complement your business is critical to making this strategy work.
To access all the benefits of doing business with Non Stop Adz while promoting your business and attracting new customers, register your business details here.
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