Business owners wanting to promote their business in a busy local pub or club are often asked if they want their ad printed on both sides of their drink coasters.
It's often considered a waste that coasters only have a business ad on one side. Printing on both sides means maximum exposure. Or does it? Only one side of the coaster can face up so the underside doesn't get exposed unless it's turned over. But then the brand and marketing message on the under side is lost. When was the last time you saw a blank coaster being used on tables at the local pub? Never?
The most important consideration when making this decision is that only one side of the drink coaster can be visible at any time. One business will always win when they are on top. Conversely, one business will always loose when they are underneath. Placement of the coaster on the table or bar is random so each business has a 50% chance of being exposed at any time.