These products have been around for ages and yet they are still enormously popular with small businesses wanting to get their message across to their target customers. Because they sit silently on the fridge, they offer convenience and relief when a particular product or service is required urgently by the household or business. There is often no need to go to the Yellow Pages to find out who can help with that unexpected job. A fridge magnet is working all day, everyday silently conveying its message until the day you need the product or service it is promoting. What could be easier or more convenient than looking on your fridge at home or work?