Website Design & Development
Being found on the internet is essential for your business to get noticed, attract new customers, make sales and grow your business. A website is a window to your business and allows you to reach your target audience to get your brand noticed, showcase your products and services and encourage visitors to your site to interact with you. Getting on the Net is easier than you think. We can professionally design and build a secure, entry level, one page, mobile-ready website consistent with your brand and featuring your products and services. We can also add an online shop to your your website allowing you to sell products. Your new website will include all the information about your business and your products including text, photos, a video, downloads such as a brochure and many more features depending on your type of business. We'll also include basic search engine optimisation or SEO, to help your website get found in search engine results, plus submit your website to major search engines like Google, Yahoo and Bing. Your chosen domain name will be registered on your behalf, and your website launched on the internet and hosted 24/7 with a reputable host provider. You wont left alone as we offer ongoing telephone support to sort out any little problems that may arise. The other good news is there is no contract to lock you in. Read what you get with a new mobile ready website. |
Domain Names
Your domain name is a key part of your online address and is what visitors will use to find you on the Net. Ideally your domain name will be your business name and is unique to you. Once you have registered your domain name, nobody else can register the same name for as long as you own it. It must be renewed every 1 or 2 years otherwise it becomes available to the public and you may never get it back. The most common domain names for Australian businesses end with dotcom.au. Your domain name can be used for your personalised business email address, for example, info@mybusinessname.com.au rather than using the name of your service provider, for example, mybusinessname@bigpond.com. Promote your business instead of someone else's. |
Website Hosting
Every website needs to be hosted 24/7 if its to be found on the internet. You'll need a domain name that is linked to your website before it will be visible on the web. We only use reliable and trusted host providers to keep your website working smoothly and continuously 24/7. If your site is down no one can see you and that can mean lost business. |
Emails
Once you own a domain name that is used for your website, you may also want a matching email address to make your business look professional, for example, yourname@yourbusinessname.com.au You can have multiple email addresses using your domain name. Your addresses need to be hosted to enable you to send and receive emails. We only use trusted host providers for emails and websites to minimise problems that can impact your business if a host's server goes down. |
Search Engine Optimisation
Search Engine Optimisation or SEO is the process of maximising your website's exposure on the web by influencing search engines, such as Google. Search engines will search for your website to determine how closely the content on your site relates to or matches the keywords being entered in an online search and then rank your website in the search engine results pages. SEO is organic search because it is free, Businesses however, often spend time and money strategizing over how to get higher up the search results. The more refined and sophisticated your SEO strategy the better your website's ranking is, the more traffic you are likely to get to your site and the more conversions you can expect to make. |
Search Engine Marketing
Website Marketing is also called Search Engine Marketing or SEM. It is the process of paying money to appear at the top of the results page. SEM is targeted advertising for specific search terms, which get the highest priority spots above the leading organic search result. SEM is also known as Pay Per Click as the limited spots on search results pages are auctioned off to the highest bidder. The more you pay the higher your ranking. Google Adwords is the best example of website marketing. |
Social Media Marketing
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your business marketing and branding goals. The most popular social media platforms are Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest. Businesses can gain a significant advantage by targeting new and existing customers with interesting and relevant content such as blogs, photos, special offers, customer feedback, etc. Paid advertising on social networks like Facebook, Instagram and YouTube is also part of SMM where targeted ads allows you to get your message in front of the people who are most likely to want your products or services. You can reach your exact target audience based on demographics, location, interest and behaviours. That helps your budget, conversion rates and return on advertising investment. The best news is that you only pay to reach the most valuable potential customers. Read more on Digital Advertising. |
Email Marketing
Did you know email marketing is one of the most popular and best performing digital marketing strategies – outperforming social media, paid advertising and broadcast media? It’s no wonder when 58% of consumers report opening their emails before any other online activity at the start of their day. There are four components to email marketing. The first and most important is the database of people you intent to email. You'll need their current email address and a first name so you can personalise the message. The second component is the design or creative for the email making it compelling to read. You should test your creative before sending the final email to your database, especially if you have a different message being sent to different audiences in your database. The third component is a call to action to drive responses. An offer is a popular method to stimulate a response and usually includes a time limit to create urgency. The fourth component is reporting of the results. You want to know as soon as possible what your ROI is (return on investment), the percentage of emails delivered, opened and responded to. What action was taken, for example, click throughs to your website, or take up of your offer i.e. sales. Also how many recipients unsubscribed. |
Videos
Short informative videos are an excellent marketing tool. They can be used for a variety of applications including a welcome message on the home page from the business owner, product descriptions, product applications and instructions and product photos. Generally videos are preferred to written text as they are quicker, more informative, more enjoyable and you are more likely to retain the information especially if the presenter is easy to follow. Once you have produced a video, it can be uploaded to your website, YouTube for a global audience, used in your online digital ads and embedded in emails. The potential exposure to your target audience can be huge. |
Blogs
Writing a regular blog on your website is an excellent way to generate awareness for your brand and establish you knowledge or expertise in a particular subject. Your blog can create followers who comment and share your blog further increasing exposure for your business and brand. A blog can be about any topic that you have an interest in or feelings for. Including photos adds interest and confirms the saying that a picture tells a thousand words. |
Online Business Directories
Most online business directories offer a free listing to promote your business. It's a good idea to get your business on as many directories as you can to maximise exposure for your brand. Having your business name, contact number, location, email address and key products, increases the chances of being found online by potential customers wanting your product or service. Popular examples of free listings include Google My Business, Yellow Pages, True Local, and SeekLocal. |
Mobile Apps
Does your mobile marketing strategy include a mobile app? Most of you will know what a mobile app is and will have used one before. In fact, many of you will have installed apps on your smartphone that you use on a regular basis. Think mobile banking, online bookings, travel timetables, news, music and weather apps as popular examples. Before you decide that your business needs a mobile app you need to ask the question is a mobile app really right for your business. It’s true that apps can potentially save your business vast amounts of money, they also can be an expensive investment. Our advice is to ask your customers, research your competitors and review your marketing and overall business expenses. Have your customers embraced mobile technologies? Have your competitors already built a mobile app? How will your app be different from theirs? What can your app offer customers that theirs can’t? Can your business save marketing dollars by building an app? Can your business save money by creating your own support or operational infrastructure? Once you have tackled these questions, it’s time to think about the potential value your mobile app can bring to your business. Take a look at successful mobile apps and consider the ways they have been used to expand and create new business opportunities. Can you apply the lessons to take your business to the next level? |