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Wobblers punch above their weight

5/9/2019

When was the last time you were shopping and product advertising leaped off the shelf in front of you? It's becoming much more popular as businesses fight for shopper's attention at the point of sale. More products are hitting the shelves as competition increases driving demand for differentiation.

Shelf wobblers have a character of their own and come in all shapes and sizes. Brightly coloured to draw attention and usually promoting a special offer to persuade shoppers to purchase the item.

Non Stop Adz offer two styles of shelf wobblers. A die-cut square and a circle to fit with your brand and marketing message. The wobblers are high quality with a full colour print and gloss or matt celloglaze (laminate) on both sides for a professional finish,

What's The Best Bang For My Marketing Bucks?

30/7/2019

In my opinion, the answer is digital advertising aka online advertising. You've all seen the ads on Facebook, Messenger, Instagram, Google, YouTube, LinkedIn and Twitter. And they're becoming more popular. Below are my reasons for choosing digital ads.

Digital ads reach more people, more often, in more places, driving more results!

Digital ads are targeted and cost effective because:

They can target potential customers based on selected criteria that matches your existing customers.
Pay per click payment system means you only pay for results.
You control your advertising budget by setting in advance a daily, weekly, monthly or campaign budget.
You are only charged when your ad appears (impression) in front of your selected audience or a call to action within the ad is clicked on, for example, a phone call, click through to a website, click to download a flyer or click to purchase.
Your ad can be modified quickly and easily if the ad is not generating the expected results.

You can test different ads on different social media platforms to determine which ad works most effectively.
Run as many ads as often as you want while being in control.
A report is provided showing responses to your ad on a daily basis.

Should I be using Shelf Wobblers?

3/7/2019

If your business sells products through retail, either in your own outlet or you supply other businesses, shelf wobblers are a great marketing choice as they influence buyer decisions at the point of purchase. They are cost effective too.

Shelf wobblers are highly visible and designed to jump off the shelf and grab the consumer's attention. They are effective at making your product stand out from competing products in the same space. They are also brilliant for a specific product promotion that features a tailored marketing message.

Wobblers are attached to the shelf with adhesive tape. They are die cut to best present your product and can even be shaped to fit your product. A high quality gloss laminate on both sides keeps the wobbler looking fresh and smart so it can work flat out for your business for weeks or months.

If you want to know more, call 1300 85 26 85 or email.

How Do I Promote My Business?

10/4/2019

That is a big question and one which is difficult to answer in a short blog. We know people won't read a long blog, so I'm going to tackle the question from a different angle.

Many of our customers hold back from calling us to place an order or request a quote to supply a certain product until they have decided what product they want to promote their business. When they do finally ask for a quote, often the product is not really suited to achieving the desired result or outcome. This is understandable given they are not in the business of promoting their business but instead selling other products or services to their target market.

The solution is simple. When a business identifies a need that requires a marketing program to promote a product, a service or their brand, our advice is call the experts to discuss. At Non Stop Adz this advice is free. We will listen to understand the problem or challenge before recommending a solution and the costs involved. This removes the stress of having to work it all out on their own and risk getting it wrong or spending too much.

Non Stop Adz has been in the advertising and promotions business for 24 years, so we know a bit about marketing, especially small business. We'll do our very best to help every customer by offering a suitable solution, but if we can't help, we will happily recommend another provider who can. We call this putting our customers first, always.

What's in a name badge?

1/3/2019

On the surface not much it would seem. However, think about it a little longer and you begin to think of the benefits name badges offer to your visitors, customers, staff and your organisation.

Regardless of whether you include a staff member's name or just their title or position on the badge, your logo and/or business name will be clearly shown. The message this communicates to customers or visitors is important and helps create a perception about your brand and your business.

Name badges generally say you are friendly, approachable and professional in the way you conduct your business. In the minds of your customers or visitors, this sends a positive message that encourages them to engage with your staff. It may be a simple question related to a product you sell, a more complex matter or simply a request for directions. Regardless, your name badge makes it easy for people to interact with your staff and creates an opportunity for a positive impression that makes people feel good about your company.

How do your keep a drink cold and promote your business?

1/2/2019

The answer is of course, the extremely popular stubby cooler aka stubby holder. It's an Australian icon that's been around for years and everyone loves to use them.

It's this popularity that makes the stubby cooler such a great advertising vehicle and when combined with the low cost, makes it an excellent choice for business owners wanting to get their brand out there.

The Green Beacon is a multi award winning craft beer brewery in Brisbane. They recently chose stubby coolers for a promotion to help sell cartons of beer. With a branded stubby cooler to match each type of beer, customers would receive a stubby holder to match their favourite beer, This helped to build loyalty to the product and the brand.

What's the best value business card?

2/11/2018

Business cards come in all shapes and sizes. The "standard" business card is 90mm wide x 55mm high, printed full colour on one side or two sides on a quality cardboard like 310, 350 or 420 gsm artboard, and usually with a gloss or matt laminate for good looks and long life.

Now consider a plastic business card, size 86mm wide x 54mm high, printed full colour on two sides of quality gloss PVC plastic. These classy looking cards never wear out, never look tired, don't fold or crease and will always fit in your wallet.

Sure the cost of plastic cards is slightly more than cardboard cards but the benefits, in my opinion, outweigh the costs. Plus a plastic card sets you apart from everyone else and helps you make a statement that will likely get you remembered when everyone else with a "standard" business card has been forgotten.

KSM - keith Sand Metal plastic business cards

Should you give clients a gift at Christmas?

27/9/2018

It's natural to want to give a valued client a small gift at the end of the year to say thank you for your business and support. It also fits nicely with the spirit of giving at Christmas and makes you feel good. And I'm confident that all customers and clients will feel good about being recognised and thanked.

If we agree giving is good, the next question is how much do you spend? That will be influenced by several factors.

The first is how valuable do you consider your client to be, or put it another way, how much has your business benefitted from your client's support during the year?

The second is what expectations do you have of your client's ongoing support next year and beyond and how valuable is that likely to be to your business?

The third is what can you afford to spend, especially if you have many valued clients you want to recognise. The profitability of the products you sell will play a big part, as will the number of repeat orders you expect during the year.

It's worth remembering it's not the value of the gift that matters, but the fact you have decided to recognise your client by saying thank you with a small gift. And let's not forget the feel good factor.

The images below are of the new Miami Picnic Cooler that makes an excellent gift when branded with your logo and stuffed full of goodies for your client to enjoy on their next picnic during the long hot months of summer.

Is the fridge the best place to market your business?

31/8/2018

Custom die cut fridge magnets are a fantastic way to expose your business when placed on the fridge in the homes of your target audience.

These magnets stand out due to their unusual shape which can be chosen to represent the product you sell.

Fridge magnets hold centre stage 24/7 as they sit proudly on the fridge where everyone goes everyday.

Your marketing message works tirelessly to communicate who you are, what you do and how you can help your customers.

Magnets are a simple but clever device for holding important pieces of paper such as bills due for payment, parking fines, letters, invitations and such like.

Rod cameron custom die cut fridge magnet to advertise his business

If you have never tried custom die cut fridge magnets as part of your business marketing kit, perhaps now is a good time to give it a go. You may be surprised how effective they can be.

Not all mugs are created equal...

16/8/2018

The Hydro Soul Zen Mug, look no further as the perfect mug has arrived.

I tested this mug over the weekend and it was superb in hot and cold conditions. Kept my tea warm in the morning so I actually got to drink the tea while it was hot and also kept my Southern Comfort chilled in the afternoon, keeping ice in my glass for up to 4 hours. I also received many positive comments from our guests and my drink was easy to find and always cold.

The design concept is simple and stylish, and the mug is padded on the bottom for a gentle landing and it is extremely lightweight. Plus the mug comes in an attractive full colour cardboard gift box making it the ideal gift for any business contact.