On the surface not much it would seem. However, think about it a little longer and you begin to think of the benefits name badges offer to your visitors, customers, staff and your organisation.
Regardless of whether you include a staff member's name or just their title or position on the badge, your logo and/or business name will be clearly shown. The message this communicates to customers or visitors is important and helps create a perception about your brand and your business.
Name badges generally say you are friendly, approachable and professional in the way you conduct your business. In the minds of your customers or visitors, this sends a positive message that encourages them to engage with your staff. It may be a simple question related to a product you sell, a more complex matter or simply a request for directions. Regardless, your name badge makes it easy for people to interact with your staff and creates an opportunity for a positive impression that makes people feel good about your company.