What's The Best Bang For My Marketing Bucks?

In my opinion, the answer is digital advertising aka online advertising. You've all seen the ads on Facebook, Messenger, Instagram, Google, YouTube, LinkedIn and Twitter.  And they're becoming more popular. Below are my reasons for choosing digital ads.

Digital ads reach more people, more often, in more places, driving more results!

​Digital ads are targeted and cost effective because:

• They can target potential customers based on selected criteria that matches your existing customers.
• Pay per click payment system means you only pay for results.
• You control your advertising budget by setting in advance a daily, weekly, monthly or campaign budget.
• You are only charged when your ad appears (impression) in front of your selected audience or a call to action within the ad is clicked on, for example, a phone call, click through to a website, click to download a flyer or click to purchase. 
• Your ad can be modified quickly and easily if the ad is not generating the expected results.

• You can test different ads on different social media platforms to determine which ad works most effectively.
• Run as many ads as often as you want while being in control.
• A report is provided showing responses to your ad on a daily basis.